I remember years ago, I came across an article on Gamasutra that likened Game Design to theme park Ride Design (maybe it was this one?). I generally think of VR as theatre, but with particular reference to immersive theatre. And of course, theme park ride/experience design also has links to theatre, whether immersive or site-specific.
Finally, the links have been connected in this amazing experience:
The future is looking very exciting for immserive experiences!